Live Audit Report

Meta Ads Performance Audit

Comprehensive analysis of creative fatigue, audience saturation, and inter-campaign competition for Hogan Roof

Account: Hogan Construction
Period: Feb 24 – Mar 25, 2026
Currency: USD
Amount spent
$5,789.45
Leads
11
Cost per Lead
$526.31
Impressions
111,056
Frequency
4.59
CTR (all)
1.34%

Creative Fatigue Analysis

Ad Frequency
4.59
0Threshold: 36.0
CTR Trend
Declining

Newer creatives show lower CTR than originals

Creative Variety
low

Only 3 unique creative concepts across 12 ads

Cost per Lead
$526.31

Extremely high for roofing lead generation

Amount Spent by Creative

$0$500$1000$1500$2000VID | Queens | Bill Feb -CopyVID | Nassau | Bill Feb -CopyVID | Suffolk | Bill Feb -CopyVID | Nassau | Bill FebVID | Eagle Drone |SuffolkVID | Queens | Bill FebVID | Eagle Drone |NassauVID | Suffolk | Bill FebVID | Eagle Drone |QueensIMG | Free Estimate |SuffolkIMG | Free Estimate |QueensIMG | Free Estimate |Nassau

CTR (all) by Creative

0%0.9%1.8%2.7%3.6%VID | Queens | Bill FebVID | Suffolk | Bill FebVID | Queens | Bill Feb -CopyVID | Nassau | Bill FebVID | Suffolk | Bill Feb -CopyVID | Nassau | Bill Feb -CopyVID | Eagle Drone |QueensIMG | Free Estimate |NassauIMG | Free Estimate |SuffolkVID | Eagle Drone |NassauIMG | Free Estimate |QueensVID | Eagle Drone |Suffolk

Amount Spent by Creative Type

  • Video
  • Image

Amount Spent by Region

  • Queens
  • Nassau
  • Suffolk

Full Creative Performance Breakdown

CreativeSpendImpressionsClicks (all)CTR (all)Type
VID | Queens | Bill Feb - Copy$1,970.1340,7726581.55%Video
VID | Nassau | Bill Feb - Copy$1,261.3116,9901711.01%Video
VID | Suffolk | Bill Feb - Copy$774.6513,7271411.11%Video
VID | Nassau | Bill Feb$361.193,070451.47%Video
VID | Eagle Drone | Suffolk$360.4110,092710.70%Video
VID | Queens | Bill Feb$328.719,6893303.41%Video
VID | Eagle Drone | Nassau$237.817,075610.86%Video
VID | Suffolk | Bill Feb$182.631,281211.64%Video
VID | Eagle Drone | Queens$164.884,823470.97%Video
IMG | Free Estimate | Suffolk$90.5610,451900.87%Image
IMG | Free Estimate | Queens$39.161,316110.84%Image
IMG | Free Estimate | Nassau$18.012,032180.89%Image